No Gimmick Advertising- Just Honest Pricing

“Free” HVAC Equipment: Let’s Talk About the Real Cost

In the HVAC industry, you’ll often see ads promising “FREE furnaces,” “FREE air conditioners,” or “$0 equipment.” It sounds great—but here’s the truth: nothing is ever truly free.

When a company offers “free” equipment, the cost is almost always built into something else:

• Inflated installation prices

• Higher labor charges

• Long-term financing with added interest

• Reduced quality of equipment or workmanship

Businesses don’t absorb thousands of dollars in equipment costs out of generosity. They simply repackage the price so it looks like a deal.

At the end of the day, customers still pay—just not transparently.

We believe in straightforward pricing:

• You see the real cost of the equipment

• You see the real cost of installation

• No gimmicks, no hidden markups, no misleading “free” offers

Honest pricing builds trust, and trust is far more valuable than flashy advertising.

Before you sign a contract, ask questions. Understand where the money is going. Transparency always beats a too-good-to-be-true deal.